Real life,
ad-ready.
I'm not a creator who learned to sell. I'm a salesperson who picked up a camera, and real life is my highest-converting ad.
By the numbers
Hi, I'm Karla.
I'm not a creator who learned to sell. I'm a salesperson who picked up a camera.
- A bit about me. Mom of two toddlers, a dog, and a cat, filming from a real, lived-in home in Ontario.
- Why brands book me (and rehire me). Strategy plus the execution to match, easy communication from brief to final cut, and results that bring them back for the next round.
- What sets me apart. I came from sales before content, so I think like your buyer, not just your camera.
- My one-of-a-kind edge. Content that doesn't feel like an ad but performs like one, real-life, multi-niche, built to convert.
Case studies
The brief, the thinking, and the numbers behind it.
Skylight Calendar
The Brief: make a digital family calendar feel like the fix for daily mental load, not just another screen.
The Strategy: I built two concepts and let performance decide. Both opened on real morning chaos, but the second leaned harder into the problem before the reveal, and it won.
The Result: Skylight whitelisted the stronger concept and ran it longer in paid. It converted well enough that they brought me back for another collaboration.
"She understands both the brief and the target audience instinctively."Skylight
- Concepts tested 2
- Top concept 132K+ views
- Result Scaled in paid, then rebooked
MAGNA-TILES
The Brief: show open-ended, screen-free play and the real learning behind it.
The Strategy: no staged perfect builds, just my toddler actually playing, so parents recognized their own mornings and trusted it.
The Result: four paid concepts plus 15 videos as a seasonal affiliate, with a top organic hit along the way.
- Brand-deal concepts 4
- Affiliate videos 15
- Top organic video 15.5K+
Content that converts
Real brand work across home tech, home, family, and pets. Tap any video to play.
Home & Tech
↑Kids & Family
↑Beauty & Lifestyle
↑The gallery
Real moments from real shoots.
Brands I've worked with
33+ partnerships across home, tech, family, and pets.
What I create
A whole household covered, with home tech and creator tech as the premium lanes.
Home
Organization, cleaning, and real-home solutions shown in a house that actually gets messy.
Home Tech
Smart home tools that cut the mental load. Problem/solution built for conversion and whitelisting.
Creator Tech
SaaS, apps, and creator tools made simple, demoed by someone who actually knows how to sell.
Family & Pets
Kids, learning-through-play, and the multi-pet household, all built on honest daily life.
What you get
Built to perform in paid, and easy for your team to run.
Every project includes
- 2 rounds of revisions
- 2–3 hook variations to test in ads
- Captions plus a clean, no-text cut
- Raw, unedited footage on request
- Vertical 9:16, sized for Reels, TikTok & Shorts
Usage & licensing
- Paid ad usage rights (90 days)
- Whitelisting / Spark Ads (Meta & TikTok)
- Full buyout or extended license (add-on)
- Category exclusivity windows (add-on)
- Brand-reported performance available on request
Strategic production
A simple, sales-led process from first idea to ad-ready asset.
Strategy first
Before anything records, we lock the angle: who we're talking to, the objection to beat, and a script you approve.
Shoot & edit
I film it in my real, lived-in home and deliver the edited first draft within 5 business days, editing included.
Deliver & scale
You get polished, ad-ready assets built to be whitelisted and tested, plus a clean no-text version on request.
Testimonials
Let's create together
Real-life UGC for home, tech, family, and pet brands. Tell me about your project and I'll reply within 2 business days.