Karla Park · UGC Creator

Case studies

“She understands both the brief and the target audience instinctively. Deadlines were met without chasing, and the content hit the brief while still feeling completely natural and true to her voice.”Alejandra, Senior Social Media Manager · Skylight

Family TechRepeat · whitelisted

Problem-First Direct Response

Skylight Calendar

Direct response · problem / solution

Sold the relief, not the hardware, then got scaled and rebooked.

132K+Top views
4Concepts
RebookedResult

› Read the strategy

Why it works

The hook leads with the outcome, "simplifying everything," then I make it believable by demoing my own real life on it: our actual appointments, our to-do list, a Filipino family recipe in the meal planner, our grocery list syncing to Instacart. Parents don't buy a screen, they buy their mental load handled.

Format

Talk-to-camera in my real kitchen, cut with close-up demos of each feature, calendar, to-dos, meals, grocery, and a word-by-word caption build that keeps you reading to the end. Multiple concepts so paid could pick the winner.

The result

Skylight whitelisted the winning concept, scaled it in paid, and rebooked me. The clearest signal a brand can send that content actually performed.

KidsRepeat · ambassador

Trust Through Real Life

MAGNA-TILES

Brand deal · screen-free play

Sold 30 minutes of morning calm, then revealed the play was really learning.

4Concepts
15Videos
15.5K+Top organic

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Why it works

The hook sells the parent, not the toy: "how I buy 30 minutes of calm every morning." Then I flip it, while he thinks he's playing, he's counting, adding and building patterns, all before breakfast. Parents buy the calm and justify it with the learning. Filming my toddler actually playing, no staged builds, is what makes them believe it.

Format

POV morning-routine storytelling shot overhead in our real playroom, unscripted real play plus my signature stop-motion, closing on a direct CTA to parents heading into school season. Built as a repeatable concept, not a one-off.

The result

Four paid concepts and 15 videos as a repeat brand ambassador, with a top organic hit at 15.5K+. Brands don't renew content that doesn't work.

DTC BeautyPaid Social

Hyper-Specific Hook

Enjuvie

Magnetic lashes · paid performance

Called out one exact viewer, Asian moms, and turned cold traffic profitable.

3.3×ROAS
5.7%Click-buy
$24.83Cost/sale

› Read the strategy

Why it works

I open by naming one exact person: "Asian moms, this is for you." Straight lashes that never hold a curl, salon lashes that stopped being worth it after kids. When a viewer sees their exact problem in the first two seconds, they self-identify, and cold traffic converts like it's warm.

Format

Mirror talk-to-camera testimonial cut with extreme close-up application demos and a with-lashes / without-lashes before-after, written like a friend's rec. One video tested across two landing pages, then I read retention and the click-to-page funnel to call the winner.